Are you charging enough for your products and services to make the money you need to cover your salary, your CODB (Costs Of Doing Busienss), your COGS (Cost of Goods Sold), as well as making some profit? What about if you're not operating at maximum capacity? Have you structured your pricing to allow for that? This workbook will walk you through the steps to ensure you're pricing yourself properly.
Do you ever wonder what you should charge for your service or for products you offer? Are you worried about what to say when a client asks you about pricing? Do you want to know how you can optimise your price list? Does the mention of markup and margin make you want to run? Don't worry – we're are here to help!
Have you ever felt uncomfortable with the idea of "selling"? Or are you just starting out with IPS (In Person Sales)? A print reveal sales process is the perfect opportunity to hit the ground running and get big sales from the get go.
Not sure how to go about selling a folio box or how it fits with your current sales process and product offering? Inside this guide, you'll find tried and true strategies that are easy to implement and highly effective.
What do consumers say they want to buy from professional photographers and what do they actually buy? The PPA (Professional Photographers of America) commissioned in-depth research to help photographers understand consumer behaviours. For more information on the PPA, visit www.ppa.com
You may not instantly think of Instagram when it comes to lead generation but one of the reasons why it works is that it is very good at driving high-quality traffic. This guide will run through 13 Tips to leverage Instagram as an organic lead generator for your photography business.
This guide was published to give photographers ideas on how they can work on ways to improve their business during a COVID lockdown. In reality, these are all still very relevant and if you can find some time to spend on the areas you feel could be improved, this guide will give you some ideas.